The Best Pajama & Sleepwear Brands to Know from Luxury to Everyday
For Elevated, Effortless, Timeless, and Ageless Style
Pyjamas and sleepwear have become true wardrobe essentials; no longer just for bedtime, but for slow mornings, travel days, and those moments when comfort really matters. Their popularity has grown so much that almost every fashion brand now offers a sleepwear range. That said, for this edit, I’ve chosen brands that predominantly focus on sleepwear, where comfort, fabric, and fit are genuinely the priority. I’ve scoured the internet and social media, especially recent Christmas wishlists and hauls, to curate the best pyjama & sleepwear brands to know, from luxury to everyday, featuring the styles I genuinely love and would happily add to my cart or gift to someone special.
Here are my 11 top picks of The Best Pyjama & Sleepwear Brands to Know, from Luxury to Everyday, and I’ve included a small “best of the rest” section from fashion brands I love for their standout pyjama selections. Enjoy!
Paula x
Disclosure: Some of the links in this post are affiliate links from the LiketoKnow.it (LTK) Affiliate Program and the Amazon Affiliate Program. As an affiliate, I earn from qualifying purchases. This means that if you click on these links and make a purchase, I may earn a commission at no additional cost to you. However, please note that not all the links in this post are affiliate links. I only include affiliate links for products or services I genuinely recommend and believe will benefit my readers. Thank you for your support and understanding. See my disclaimer page for more information.
The Edit
The Best Pajama & Sleepwear Brands to Know from Luxury to Everyday
01.
Olivia von Halle
Lila Nika Pyjama Set
Olivia von Halle is a British luxury sleepwear brand renowned for its elegant silk pyjamas. Founded in 2011 by designer Olivia von Halle, the label elevates classic nightwear into timeless, fashion-forward pieces inspired by old-Hollywood glamour.
The Lila Pyjama Set in silk satin, as worn by Kate Moss, is a classic silk pyjama set; effortlessly chic and perennially popular. The definition of luxury sleepwear !!
SIZES: XS-XL | COLOURS: Multiple
MATERIAL: 100% silk
PRICE: $US 850
About: OLIVIA VON HALLE
02.
Sleeper
Party Pajamas Set with Detachable Feathers in Black
Sleeper is a Ukrainian fashion brand known for its chic, wear-anywhere pajamas and loungewear. It was founded in 2014 in Kyiv by former fashion editors Kate Zubarieva and Asya Varetsa, with the idea of creating “walking sleepwear” that feels effortless, elegant, and timeless.
I came accross this brand after watching somone wear the Cosmos Oversized Lurex Pajama Set in Burgundy, its luxury personified, wow!
I’ve chosen to feature this pyjama set with luxe, removable feather trim for fun, its a next level lux brand worth checking out.
SIZES: XS-XL | COLOURS: Black, white, red, navy & BEIGE
MATERIAL: Main fabric: 100% viscose | Trim: 100% feathers
PRICE: US $429
About: SLEEPER
03.
Eberjay
Gisele TENCEL™ Modal Long PJ Set
Eberjey is a popular luxury U.S. sleepwear and loungewear label known for its soft, feminine, comfort-first designs that have earned a loyal following. Founded in 1996 by Ali Mejia and Mariela Rovito, Eberjey’s effortless, feel-good pieces are beloved for everyday lounging and stylish comfort.
The Gisele TENCEL™ Modal Long PJ Set from Eberjey is a cult-favourite sleepwear staple, loved for its buttery-soft feel and breathable comfort. Consistently one of the brand’s best-sellers; a go-to set with a loyal following for good reason.
They also make stunning 100% Machine Washable Silk versions.
SIZES: XXS – XXL | COLOURS: APPROX 19 CoLOURWAYS
MATERIAL: 95% TENCEL™ Modal | 5% Spandex
PRICE: US $158
About: EBERJAY
04.
Skims
Soft Lounge Sleep Set
Skims is a popular U.S. fashion brand founded in 2019 by Kim Kardashian and Emma Grede. Loved globally for its inclusive sizing and sleek, comfort-focused designs, Skims has quickly become a go-to for shapewear, loungewear, and sleepwear essentials.
The Soft Lounge Sleep Set from Skims is a stand out cult favourite, loved for its ultra-soft feel, flattering fit, and effortless wear-from-bed-to-lounging appeal.
SIZES: XXS-4XL | COLOURS: ONYX, HEATHER GREY, MARBLE
MATERIAL: 91% Modal | 9% Elastane
PRICE: US $128
About: SKIMS
05.
Chelsea Peers
Organic Cotton Stripe Long Pyjama Set
Chelsea Peers is a modern sleepwear and loungewear label born from a desire to make downtime feel joyful and stylish. Founded in 2012 with roots in New York and design in London, it’s known for ultra-soft pyjama sets, bold hand-drawn prints, and inclusive sizing that’s beloved by customers for comfort and personality that goes beyond basic nightwear.
SIZES: XS-XL | COLOURS: Black, NAVY & TAUPE
MATERIAL: 100% Certified organic cotton
PRICE: $US 77
About: CHELSEA PEERS
6.
Petite Plume
Olivia Wide Leg Pima Pajama Set
Petite Plume is a U.S. sleepwear label founded in 1995, originally creating ultra-soft knits for babies and children. Over time it has become widely loved for its buttery-soft pajamas and classic prints, known for comfort, quality, and everyday wearability. Gaining popularity for heirloom-quality loungewear, including matching family and also bridal sets.
SIZES: XS–XL | COLOURS: Multiple COLOUR Options
MATERIAL: 100% Peruvian Pima Cotton
PRICE: $US 138
About: PETITE PLUME
07.
Piyama
Marlon Long Sleep Set – Stripe
Piyama is an Australian sleepwear label founded by mother-daughter duo Pea and Greer, known for relaxed, feminine pajama sets in soft natural fabrics. The brand is especially loved for its cute bridal and bridal-party sets, making it a go-to for wedding mornings and thoughtful gifting.
SIZES: XS–XXXL | COLOURS: Multiple
MATERIAL: 100% rayon.
PRICE: $AUD 109
About: PIYAMA
08.
The White Company London
Modal Cotton Classic Jersey Pyjama Set
The White Company is a British lifestyle brand founded in 1994 by Chrissie Rucker after she couldn’t find well-designed, quality bedding in her favourite colour; white. It started as a small mail-order catalogue and has grown into a beloved retailer known for timeless homeware, cozy loungewear, and elegant sleepwear including soft pyjamas and robes that embody classic simplicity and everyday comfort
SIZES: XS–XL | COLOURS:NAVY
MATERIAL: 49% TENCEL™ modal, 44% cotton, 7% elastane
PRICE: GBP 85
About: THE WHITE COMPANY LONDON
09.
Papinelle
Amelie Oversized PJ Set
Papinelle is a beloved Australian sleepwear and lifestyle label that started in Sydney’s Paddington markets in 2003 when founder Renae James began selling her floral, feminine pajama designs. Together with business partner Nicole Kelly, she grew the brand into a global favourite known for beautifully crafted PJ sets, robes, and loungewear in soft natural fabrics like pure silks and organic cotton; celebrated by women around the world for comfort, quality, and timeless style.
SIZES: XS-2XL | COLOURS: Multiple Colours
MATERIAL: 100% Tencel™
PRICE: $249 AUD or $229 USD
About: PAPINELLE
10.
Stripe & Stare
Soft Brushed Woven Pajama Bottoms
Stripe & Stare is a UK-founded brand (2017) known for ultra-soft TENCEL™ Modal sleepwear and essentials. It has a strong cult following, it’s popular for its comfort-first feel, playful prints, and sustainable credentials.
SIZES: XS – 4XL | COLOURS: MULTIPLE COLOUR OPTIONS
MATERIAL: 100% LENZING™ ECOVERO™ Viscose.
PRICE: $US 200 ( $100 each sold seperately)
About: stripe & STARE
11.
Homebodii
Camille Tencel™ Lounge Pyjama Set
Homebodii is an Australian sleepwear and loungewear label founded in 2012 by Ingrid Bonnor on Queensland’s Gold Coast, originally gaining notice for its iconic bridal robes and evolving into a globally loved brand known for feminine, beautifully printed pajamas, robes, and loungewear that feel effortlessly elegant.
Homebodii has developed a loyal following online; from Pinterest boards to bridal wishlists, and is especially admired for its complimentary monogramming and personalisation options, which let you add initials or custom text to robes and pyjamas, making them extra thoughtful gifts or personalised everyday essentials
SIZES: XxS – 2+ | COLOURS: BLUE
MATERIAL: Tencel
PRICE: $AU $189
About: HOMEBODII
Honorable Mention.
P J’s by PJ
The Pant Set
PJs by PJ is a female-owned brand creating soft, breathable pajama sets inspired by beloved cities and the nostalgia of home. Their collections; from New York to Miami, are designed for both comfort and style, quickly gaining attention for wearable, city-themed sleepwear that feels cozy and personal.
I’ve added as an honorable mention if you wanted something quirky and nostalgic.
SIZES: XS/s & M/L | COLOURS: 11 US CITY Options
MATERIAL: Rayon / Spandex
PRICE: $US 94.99
About: PJ’s by PJ
Pyjama & Sleepwear Styling Inspiration
A curated collection of Pinterest looks A curated edit of Pinterest images showcasing stylish pajamas at home, proof that modern sleepwear can feel relaxed, elevated, and effortlessly stylish for everyday living.
The Best Pajama & Sleepwear Brands to Know from Luxury to Everyday
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Disclosure: Some of the links in this post are affiliate links from the LiketoKnow.it (LTK) Affiliate Program and the Amazon Affiliate Program. As an affiliate, I earn from qualifying purchases. This means that if you click on these links and make a purchase, I may earn a commission at no additional cost to you. However, please note that not all the links in this post are affiliate links. I only include affiliate links for products or services I genuinely recommend and believe will benefit my readers. Thank you for your support and understanding. See my disclaimer page for more information.
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