With Covid-19 wreaking havoc on local economies, shopping with local businesses has become more important than ever. And as a result, I have created a series on “Shop Local Edit – My Favourite Shops in xxx” to date, I have concentrated on my favourite shops in towns in New Zealand. However, I also wanted to pay homage to some of my favourite New Zealand designers/brands with stores nationwide. And I hope you find inspiration in my latest post, “Shop Local | My Current Moochi Obsessions.”
About – moochi – About
“moochi is a boutique New Zealand fashion label that strives to deliver an experience that appeals to more than just the eye. moochi is your everyday luxury, from your off-duty essentials to coveted designer pieces. With effortless style, moochi makes women feel confident and look chic. The moochi philosophy is simple; we aim to arm women with a cohesive, adaptable wardrobe of pieces that work effortlessly together for work or play. moochi pieces are created in exclusive numbers and are of premium quality, ensuring longevity not only in fabrication but also in style.”
To find out more about Moochi, click here.
Where to Buy Moochi
Kellie and Chris Taylor created moochi from a small design workroom in Mount Maunganui and opened the first store in Auckland in 2000. Since then, the Moochi brand has grown to include thirteen retail spaces throughout New Zealand. To check out store locations, click here.
Or shop online at their International Online Store;
Follow on Instagram @moochi_
Follow on Facebook @moochixx
Nb. I always knew I would do a separate post on Shop Local – Moochi, and I previously excluded them from my Shop Local – My Favourite Stores in Queenstown and Havelock North. However, I will retrospectively update referencing this post dedicated to “Shop Local – Moochi”.
What I love about Moochi
The Moochi label is unique, wearable, sophisticated and distinctively on-trend. And there is no doubt that Moochi is a premium New Zealand fashion brand with a loyal and cult-like local following.
When focusing on “Shop Local”, it’s hard not to be impressed by such a successful New Zealand fashion label. All designs are created in-house at the Moochi head office, and with products predominantly made in New Zealand, with pattern making, fabric cutting, sewing and pressing all occurring locally.
All Moochi stores are relaxed places to shop, with gorgeous fit-outs and stunning displays. And despite each moochi store having its own name to reflect the location, the branding is so strong that you instinctively know you are in Moochi.
If I were to summarise Moochi, I would say that if you were to restart your entire wardrobe, create a capsule wardrobe or pack a suitcase to go on holiday, you could almost do so entirely at Moochi. It has everything from everyday luxury classics to sophisticated, timeless pieces you will wear again.
My Current Favourites
It’s hard to remember a time in recent years when there wasn’t an item that I not coveting from moochi. As a result, I have selected nine items currently on my wish list.
I hope you find inspiration in my latest edit, “Shop Local | My Current Moochi Obsessions.”
Paula x
Dresses – Shop The Edit
(click on the image below)
Jackets & Coats – Shop The Edit
(click on the image below)
Casual Outfit – Shop The Edit
(click on the image below)
p.s.
If you like this post on Shop Local – My Current Moochi Obsessions, check out my previous posts in the Shop Local Edit;
1. Shop Local – My Favourite Shops in Havelock North, NZ
2. Shop Local – My Favourite Shops in Queenstown, NZ
3. Shop Local – My Favourite Shops in Timaru, NZ
Also, several of these shops and boutiques stock New Zealand designer labels included in my recent post, “The Best Ethical & Sustainable New Zealand Fashion Designers To Know” Click here to read.
Photo Credits: moochi
Please Note: This Blog claims no credit for any images posted on this site unless otherwise noted. Images on this Blog are copyrighted to their respectful owners. If an image that belongs to you appears on this blog and you do not wish for it to appear on this site, please E-mail with a link to the image, and it will be promptly removed.
This Blog has no affiliation to any of the above products; they are just items I genuinely love.
